However, Meta has shown in the past few years that it can increase monetization in new initiatives despite reservations by Wall Street. The monetization of the time spent on Reels is still low as the company is focusing on improving user engagement. The management has announced that Reels makes up more than 20% of the time users spend on Instagram and videos have cornered 50% of the time spent on Facebook. Meta’s success in Reels will be crucial because it shows the ability of the company to rapidly adapt to new trends within the social media industry.
The most important effort is within its Reels feature where we are seeing a rapid increase in user engagement. Meta Platforms ( NASDAQ: META) has been trying a number of initiatives to improve its growth runway. Fritz Jorgensen/iStock Editorial via Getty Images
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